Tropical aquarium fish food
Tropical aquarium fish food

Packaging and label design for Tropical fish food sold by Complete Koi & Aquatics.

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Complete Koi & Aquatics
Complete Koi & Aquatics

New logo design.

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T-shirt
T-shirt

Staff uniforms and t-shirts.

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Complete Koi & Aquatics, new logo and branding.​

Based in Bolton, Lancashire, Complete Koi & Aquatics specialise in a variety of fish including Koi, Goldfish and Tropical Fish.

Oven Creative was asked to come up with a simple but striking logo design for the company that would evoke the heritage of the 'Koi' and work across the business, including signage, website, staff uniforms and food packaging for the fish food. Based on the red circle of the Japanese flag our solution was simple and elegant giving the business a striking and unique brand.

Origins of Koi.

Several varieties of Koi are recognized by the Japanese and are distinguished by coloration, patterning, and scalation. Some of the major colours are white, black, red, orange, yellow, blue, and cream. The most popular category of Koi is the Gosanke, which is made up of the Kohaku, Taisho Sanshoku, and Showa Sanshoku varieties.

The word Koi comes from the Japanese reading of Classical Chinese words, common carp and brocaded carp respectively. The hobby of keeping Koi eventually spread worldwide. They are now sold in many pet aquarium shops, with higher-quality fish available from specialist dealers like Complete Koi & Aquatics in Bolton, Lancashire.

 

The collection of Koi throughout the years has become quite the social hobby for many who have ponds. It is also common for hobbyists who are passionate about their Koi to join a club specifically for their Koi and ponds. Members tend to share their knowledge of the fish with others and even help each other out when they are in need of help with their Koi. 

 

Koi varieties are distinguished by coloration, patterning, and scalation. Some of the major colours are white, black, red, yellow, blue, and cream. Although the possible colours are virtually limitless, breeders have identified and named a number of specific categories. The most notable category is Gosanke, which is made up of the Kohaku, Taisho Sanshoku, and Showa Sanshoku varieties.

New Koi varieties are still being actively developed. Ghost Koi developed in the 1980s have become very popular in the United Kingdom; they are a hybrid of wild carp and Ogon Koi, and are distinguished by their metallic scales. Butterfly Koi also known as Longfin Koi, or Dragon Carp, also developed in the 1980s, are notable for their long and flowing fins. They are hybrids of Koi with Asian carp.

www.completekoi.com